AI that manages your ads better than most agencies
Penny manages your paid advertising across Google, Meta, TikTok, and Local Services Ads — optimising bids, testing creatives, and cutting wasted spend 24/7. No retainers, no guesswork, no wasted budget.
You are probably wasting 40% of your ad spend
Most small businesses either manage ads themselves — wasting money on poor targeting and unoptimised campaigns — or pay an agency £1,000 to £3,000 per month to do it for them. The problem with agencies is that your account is one of dozens. Your dedicated account manager checks in once a week, makes a few tweaks, and moves on. Nobody is watching your campaigns at 2am when a competitor starts bidding on your brand name.
Penny is different. She monitors your campaigns continuously, adjusting bids in real time based on performance data, time of day, device type, and competitor activity. She tests ad copy variations, pauses underperformers, and reallocates budget to what is working — all without waiting for a weekly review meeting.
The result is consistently lower cost-per-lead, higher click-through rates, and ad spend that actually correlates with revenue. Every penny of your budget works harder because an AI agent is watching it every second of every day.
Every major ad platform, one agent
Google Ads
Search, display, shopping, and Performance Max campaigns. Penny manages keyword bidding, negative keywords, ad extensions, and quality score optimisation.
Meta Ads
Facebook and Instagram advertising. Audience targeting, lookalike audiences, creative testing, and retargeting campaigns — all automated.
TikTok Ads
Short-form video advertising for B2C businesses. Creative concepts, audience targeting, and performance optimisation on the fastest-growing platform.
Local Services Ads
Google-verified ads that appear at the very top of search results. Perfect for trades and local services. Penny manages your profile, reviews, and bid strategy.
What Penny delivers
average reduction in cost per lead within 60 days
average ROAS improvement vs self-managed campaigns
continuous optimisation — no weekly check-ins, no missed opportunities
Make every pound of ad spend count
Book a free ad audit and Penny will analyse your current campaigns, identify wasted spend, and show you exactly what she would do differently.